Why Use Digital Marketing?

 When you are running a corporation it is often hard to work out what method you ought to be used to plug the corporate. This is when you should learn more about why you need to use digital marketing that is present. When you know about this, it will be easy for you to have the best marketing available for your company and this can easily lead to the continued growth of your business all the time. Some of the reasons why you should be using this type of marketing are it will commonly be easy to find a company to complete the work, this type of marketing will get your name out in front of new customers, the plans which are available can easily lead to increased sales, the format of this will take several different forms, and this sort of selling will have an extended-term effect.

Ease of selecting the corporate to perform this sort of selling for you are some things you'll really enjoy. Typically you can locate the companies that do this work quickly and then you can also read various reviews of what other people have thought about the company when they have used them. A good company to start with if you’re based in   Then you'll not need to worry about the corporate that's handling this sort of labor for you messing up your business due to the good work they are able to produce for other people. Without this sort of assurance and ease, though you'll be stuck trying to finish the work yourself.

This type of selling is some things you'll enjoy immensely also within the way it'll be performed. Now you'll think this sort of selling will only be using the web or other mediums, but this also includes using your phones and other formats. Since it'll be using these different formats to urge your message across to customers, it'll be easy to ascertain you'll devour a continued customer base and probably locate new customers from around the globe on a daily basis.

Reaching the new customers will have the benefit of allowing you to constantly increase your sales figures. When you are ready to increase your sales figures, it'll be simple to ascertain your business is beginning to new heights. Then you'll not need to worry about counting on your regulars to return in and constantly buy items from you. When you are counting on only this specific core of consumers to drive the business it's easy to ascertain your bottom line flatten as a result.

While the different forms were mentioned earlier it will mainly revolve around the Internet. However, with the web, you'll notice multiple ways in which you'll start marketing your company properly. These ways will include having your own site to refer people to, but also you'll use articles, pay per click, and even social media. With all of those different manners which are present the prospect of getting your site fail you completely are going to be diminished greatly. Then you will not have to be concerned about how the site will do when the search engines change up their search patterns because each of the methods you use will add up to repel the damage done by this sort of labor.

Having a long-term effect can be something you may have never thought about before. Now once you carry this sort of selling it out might not cause the immediate results you would like to possess, but instead can build up over time. With it building up over time it will be easy for you to see this type of marketing will allow you to have your company on top of people's minds for a long time.

Being able to run your business properly may be a great point to try to to. The issue that comes up is not being able to sustain your company for a long period of time. However, if you know about why you should be carrying out digital marketing it will be rather simple for you to have the best business growth you have ever experienced before. The issue that comes up is not understanding why you need to be doing this type of marketing and easily not doing this leading to a failure of your company as the competition starts to come in. Some of the explanations to hold this out is that the simple selecting a corporation to try to do the work for you, sort of marketing will reach a replacement and expanding customer base, the plans you can use will easily allow you to have new sales coming in, the way this will be carried out will take several different forms, and the impact of this sort of selling will have an extended-term effect

Social Media - Where did this idea come from?

 Why are social networks so high lately? What is the success factor of social media?

Usually, these trends are closely linked to a particular country, region, or culture, but in the case of social networks, we cannot say that. It is undoubtedly something that has reached the world in our generation. Each culture, country, language, and the race is connected to the world through social networks.

To answer questions like these, we cannot limit ourselves to social networks. We have to look at the internet as a whole. Each new technology, each new service, each new trend.

Don't think of the internet as a network. Don't think of the internet as a jumble of computers connected by cables. The internet has long ceased to be just a worldwide web. To understand the reason for things and even the future of the internet and the future trends of social relationships on the web, it is necessary to treat the internet with an environment.

Environment! That's what the internet is. An environment created and shaped by man. The internet is nothing less than society, with all its customs, fears, desires, traumas, problems, and concepts. People have made the internet a parallel universe where they live and relate to other individuals.

People are transferring all their needs from the offline world to the online world. This is the explanation for the success of social networks. We have always had the need to socialize, exchange experiences, meet new people. It was not tools like twitter, Facebook that created these needs, it was the needs of human beings that motivated the creation of these socialization tools.

Understanding this makes us see why we are where we are, and where we will be in a few years. What's the next internet trend?

If this article made you think a little, you cannot miss the largest gathering of professionals, scholars, and interested in Social Media in the world. There will be more than 30 lectures on Social Media with the Top experts in the field. Don't miss out on today's most interesting topic. Social life on the web is the subject of Social Media 2020. To learn more visit the Social Media website.

12 top tips for creating a successful mobile email marketing campaign

Mobile devices and smartphones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C.

As an email marketer, it’s time to start asking how well your email campaigns are optimized for your mobile users, to maximize response rates from this group.

The rules of the game

The 3 rules of mobile email marketing are Simplicity, Clarity, and Accessibility. These rules apply particularly to mobile email because smartphone screens are small, 3G connections are slow, and users’ time is short.

Follow these 12 top tips to ensure your email templates and content stick to the rules to maximize your opens and click-throughs by mobile users:

1. To ensure cross-mobile compatibility ask your template designer/coder to keep to simple and straightforward HTML. Tables don’t readily translate well on mobile devices, and CSS is a no-go for all email templates as it gets overridden by so many email clients.

2. Make sure your code is clean. Desktop web browsers allow a lot of leeways when rendering HTML and will usually display a site correctly, even if the code has some flaws. Mobile browsers usually have lower room for error, so there is a computed value to having clean, simple code.

3. Talk to your template designer/coder about using a mobile-only stylesheet that targets devices of a certain screen resolution, usually 480px and under (this is the resolution of the iPhone in landscape mode).

For example, this piece of CSS will allow 10px spacing around your email to account for the iPhone rendering full screen, preventing text from being pushed to the side of the screen.@media only screen and (max-device-width: 480px){

}

body {

padding: 10px !important;

}

This ‘@media query’ can also be used to resize your email width if a mobile device is being used.

4. Talk to your template designer about adding: ‘WebKit-text-size-adjust: none’  to the head of your email to prevent mobile devices from automatically resizing text.

5. Use Alt Tags. Issues with the mobile browser or the user’s mobile connection may prevent some images from loading. Always add descriptive alt tags for images, in case they don’t appear.

6. Place your most relevant content at the top of your message. This should include your brand name, your headline/offer, and your main call to action.

7. Makes sure your calls to action, i.e. links and other clickable elements, are clear enough and big enough to tap with a fingertip.

8. Use mobile-friendly calls to action. For example, if you’re clicking users through to a webpage, make sure the webpage and website load well on mobile.

9. Make sure you are sending a multi-part email so your campaign will display as text if the mobile is unable to render HTML. many users have their mobile devices set to display plain text only, so if you’re not providing them their preferred alternative, your HTML email template will display as unreadable if it displays at all.

10. Use an inbox/rendering preview tool to see how your email will look in different mobile platforms and email clients before you hit ‘Send’.

11. Provide a ‘view in browser’ link in the email and consider offering an additional ‘view on a mobile’ link to display a webpage specifically optimized for mobiles.

12. Avoid large image file sizes, remember the email could be read on a mobile device with slower connections.

How high are the stakes?

Before you plan time and resources in this area, it’s smart to get an understanding of what percentage of your emails are being delivered to and/or opened on mobile devices.

Your ESP may provide email client analysis and reporting to help you answer this question. Alternatively, you can ask your contacts themselves through surveys, links in your email, or in your preference center.

But remember, this landscape is changing rapidly and the impact of mobile browsing is on a steep upward curve. So however your email client analysis looks now, be sure to check it again at frequent intervals.

Social Networks - People, much more than products

 

People's interests are the same. Digital Marketing, Social Networks, and the Internet itself are nothing but a mirror of people's interests and desires. The internet is nothing more than a mirror of society and its behavior.

People have always felt the need to relate. This is not a current reality. It is not something that was born in this generation. Since the dawn of humanity, man has been related to the beings around him in search of knowledge necessary at least for his survival.

Understanding this, or not, can be the limit between success and failure for any company that intends to venture into the universe of social networks.

A big mistake that many companies and even many marketers have made is comparing and treating people like products. The fact that a person is connected to you through a social network does not make him any less human than when he is in front of you looking into your eyes. The way of relating is different, but people's interests are still the same. When it comes to social networks, the most successful Marketing actions are those that least resemble Marketing actions. The focus should always be on people and their interests.

When a customer sees your brand represented on social media, they expect much more than promotional campaigns or content of individual interest. To be successful in your Social Media Marketing actions, you need to develop an exchange relationship with the community that revolves around your brand. It is necessary to establish a relationship of trust, where people feel that they are much more than products to be consumed or even products to be purchased. In social networks everyone should win, after all, this is the true meaning of a community. Do not forget that the internet is nothing more than a mirror of society, with all its fears, traumas, needs, and desires.

The secret to success is not to be self-serving, but to be interesting. After all, these are not just products; we're talking about people.

SEO and Web Analytics - The perfect combination

 

After intense market research, you have chosen a suitable agency to optimize your company's website. He is happy, after all, the reports issued by the agency show that his site is gaining a great positioning on Google and the number of visits is rising significantly. Except that time passes and you start to realize that something is wrong. The reports show that your site is having thousands of monthly visits, your target audience is coming to your site, but they are not buying your product. He realizes that his website is visited a lot, but the website remains sterile when it comes to generating new business. So you examine yourself, "Where did I go wrong?

The answer to this question lies in the simple fact that you organized a party and invited as many people as you could, but you did not prepare the house for the guests. Did not buy drinks, snacks, music, etc.

The result of this party you can imagine. All the guests left without enjoying anything and will still speak badly of their party to everyone as they could.

Being on the first page of Google is something of extreme value, as it means being one of the first options when someone searches for something you have to offer. But one thing that many agencies forget to inform their clients is that Search Engine Optimization is just part of the job. Getting visits to your site is very important, after all this is the reason your site exists, but what do these people do when they enter your site? Is your site ready to receive these visits?

Role and importance of website optimization (SEO)

When you decide to create a website for your company, your initial goal is for people to know your products or services through the website. The only way this can happen is through new visits. For people to know your company it is necessary that they enter the website of your company. But how can a person who has never heard of your company come to your website? SEO goes into this part. More than 90% of Internet users use search engines to find what they want on the internet. Being on the first page of google means being one of the first options when these people search for something that your company offers.

The differential of SEO is in the fact that your website starts to receive visits from people who previously did not know your brand, but are directly interested in the product or service offered by your company. That means quality traffic to your website.

Example: Your company is a florist in São Paulo. After SEO work, your company's website would be one of the first in the search results for Flowers, Floriculture, Floriculture in São Paulo, etc.

In other words ... The role of SEO is to generate quality traffic to your website. Take your target audience to your website.

Role and importance of Web Analytics

Unlike SEO, Web Analytics is not concerned with driving traffic to the site, but rather with improving the experience of each user within the site. The visitor experience within your site is what will really make a difference when making a purchase decision.

Is your website transmitting security and professionalism to your visitors? Are the colors used really the most suitable for your target audience? Can visitors easily navigate your site? Is the information well structured within your pages? How long does each visitor stay within your site? These are just a few questions you should ask if you really want to make the most of your site.

Getting people to find your site on google and click on your site is a small part of the project. What will return on your investment is not just visits, but visits that generate profit through your website.

Web Analytics monitors the behavior of each visitor within your site. Checks if he is having the behavior you want him to have and if necessary, suggests changes in order to achieve the objectives of the site. Whatever the goal you want to achieve with your website; Selling, requesting a quote, hiring your services. A web analytics project is concerned with ensuring that these goals are achieved when a visitor accesses your website.

4 tips to get better results with your website

 

It is interesting to think that if every action provokes a reaction, all my actions must be well planned, or the reaction may not be very pleasant.

When we create a website, we always expect behavior from our visitors. If our website is e-commerce, we expect our visitors to buy our product. If it is a blog, we expect the visitor to comment on our articles. If it is an organizational website that presents our services, we hope that visitors will contact you requesting a quote for the services. That is, regardless of the site, we always expect and desire action from our visitors. To simplify our communication, we will call this desired action “conversion”.

A major flaw that I see mainly in small businesses is the lack of planning when creating your website. Many companies create their sites because the competitor also has them, so to avoid having to invest a lot, the owner's nephew makes the site, put it on the air and that's it… Now we are a 2.0 company.

This kind of thing doesn't work anymore. The online public is increasingly demanding and if we want to get results through our website we need to be more concerned with the experience of those who visit it. We need planned actions.

Thinking about it I wrote these 4 action tips that can help increase the conversion rate on your website.

1 - The target audience needs to identify with your website.

A law firm's website cannot be all red with yellow polka dots. In the same way that a children's party website cannot be all gray and black, you will probably want to work with more cheerful colors.

Always look at your website through the eyes of your target audience. See if you are really respecting the characteristics of those who will visit your site the most.

In addition to colors, you need to be concerned with the language used, geometric shapes, font type, among others

You don't want to put microscopic handwriting on a website for seniors, for example.

2 - Use images to exemplify or complement your content. Images make your site more pleasant and easier to read!

In my land, when someone can't understand something, we ask, Do you want me to draw? Regardless of the intellectual level of your target audience, the perception and assimilation of the content are always easier when it is accompanied by a related image. Not to mention the fact that your site will be much more pleasant if there are beautiful images related to the subject in question.

Thinking about website optimization, this tip can even help to better position your site on Google.

NOTE: be careful not to abuse the images and take the visitor's attention away from what really matters. You don't want your customer to pay more attention to the beautiful images and designs on your website than to the description of your service or product! Abusing this technique can pollute your website.

3 - Bring the visitor closer to the conversion

Imagine a relatively large clothing store, operating in a four-story building. The customer is on the first floor, where the products they need are. When making the payment he does not find the cashier. He then looks to the side and sees no salesperson assist him. After a long walk, he discovers that payment is only possible on the fourth floor of the store.

This cannot happen on your website. Always make the option of converting visible to the visitor.

If the conversion on your site is a quote request, for example, place a direct link to the quote form on all pages. You don't want your potential customer to leave because they can't find the quote page or order form.

4 - Simplify the conversion process as much as possible.

When I go to some sites I get the impression that people complicate things on purpose. You simply want to fill out a contact form on the website, but it is necessary to inform your full address, CPF, RG…

If at that moment information is not extremely necessary, avoid asking the visitor. Forms that are too long can make you lose a customer who has already made a purchase decision.

Always simplify the steps of the conversion process, making it as simple as possible for the user.

Track the result of your actions with a web analytics tool

Web Analytics - ResultsWhen you apply all of these changes to your website it is extremely important to analyze how much you got from each one. One of the most fantastic points of the internet is the possibility that we have to measure almost everything.

If you have decided to increase the font size a little in the content of your site it is important to know what was the impact of this action on the behavior of your visitors

There are currently several web analytics tools available on the market. One tool I recommend is Google Analytics. A free tool, developed by Google, that will surely show things about your website that you never imagined.

That's it. Do an analysis on your website and see what aspects it can still improve. Then feel free to come back here and leave your comment. I will be very happy to hear about your experience.

How to advertise a company on the internet

Several companies already include the internet in their advertising plans, and they are certainly already experiencing the fantastic results that the web can generate in their business.

If you also want to highlight your company on the internet and don't have a web marketing plan yet, let's give you some tips on how to work digital marketing to publicize your company on the internet! Today we are going to talk about three solutions that will leverage your business and make your competitors eat dust!

Social Media Marketing

If you want to know how to advertise a company on the internet, this is a great way to start doing that. In recent years, social media has taken over the Brazilian internet, Twitter, Facebook, Youtube, MSN, among others. These social networking sites and apps are part of every internet user's routine, including their target audience. If you want to know your target audience, study their behavior, relate to them, and be part of their routine, this is a great way! Research which social networks are most used in Brazil and see if the profile of your target audience frequents this social network. You will probably find one or two that fit your search. Create a profile on these social networks and start connecting with your audience.

A big difference in relation to social media marketing is the frequency with which you update your social networks. Do not create a profile for your company on a social network unless you are going to spend time on that profile.

Another extremely important thing is to know how to behave on social networks. If a company doesn't know how to relate to its audience, the damage can go far beyond wasted time. It can completely tarnish your reputation with thousands or even millions of potential consumers with just one poorly planned action. Joining the social network and starting a relationship is free, but you shouldn't do it anyway.

A very important tip I give you is to try to train yourself as little as possible to operate your company's social networks. The results of working with social networks are surprising, but you have to do it well. I will indicate here a material called Success on Social Media. He will teach you several practical tips and give you valuable information on how to behave in cases that happen daily. Before creating your profile on the biggest social networks, you need to see these videos teaching you how to be successful on social networks.

Search Marketing

Talking about digital marketing without talking about search marketing is impossible today. And talking about search marketing today is talking about google marketing! With the advent of Google, the ways to reach your target audience have changed a lot. Nowadays companies no longer run after their customers, they simply stand out to be easily found by them through search engines. While you are reading this article, hundreds of people are looking for your service or product on Google. Are they finding your company? Or is your competitor in front of you?

There are two ways to appear on google. Through website optimization or sponsored links! Whatever the best solution for your company, one thing is certain: you need to be found easily! And that means being on the first page, at the top of Google!

You can start by registering your site on google!

E-mail marketing

This is a solution that gives a lot of results, as long as it is well planned and executed. Many companies think that email marketing is buying a list of 50,000.00 emails on the internet and sending a text to all of them. This is not email marketing, and span!

The first secret to a successful email marketing campaign is the quality of your email list. Build your own database, requesting email registrations on your website, registering the data of each customer who buys your product or service, etc. This way you will have a list of emails of extreme quality.

Another tip is not to use only texts or only images in the message content. Very long texts are discarded by people and images may not open correctly in the recipient's email. So, use a little of each!

The great advantage of this form of dissemination is the ability to directly reach your target audience with a relevant message! By following these tips you will be very successful!

Advantages of promoting a company over the internet

how to advertise a company

Including a web marketing plan in your company's advertising strategies does not mean that you do not need to advertise on other offline channels (newspapers, radio, television, billboards, etc.), but surely the internet has some characteristics that you will hardly find in these others channels. In particular, we could quote:

1 - Possibility to measure every detail of the campaign

Whatever the marketing activities you are going to perform, on the internet almost everything is measurable. It is interesting how easy it is to generate super detailed reports with the results of each campaign.

2 - Compete equally with large companies

If your company is small and has a short budget for investment, the internet is the ideal place to fight with large companies. No other communication channel allows fairer competition than the internet.

3 - Cost-benefit

A well-done digital marketing campaign has a reach power that you would hardly get with the same investment and the same time frame in other channels. On the internet, you are just a click away from your customers.

5 reasons to create a blog for your company

Just start browsing some corporate websites to see that many companies have already adopted the idea of having a blog. Probably some of your competitors already have one.

In the last few years, the use of corporate blogs has grown a lot, but is it really an advantage? Do the results make up for the work of running a blog? The answer is yes!

If you do everything right and are a good blogger, you will see that the corporate blog can help to boost your company's business. Today we will see 5 benefits that will make you create a corporate blog right now!

1 - Recognition and Authority in your area

There is no point in being good at what you do if people don't know it. Producing content in your niche market is a way to show the knowledge that your company has on the subject. Write original content, talk about new things, give interesting tips. Your company can be recognized as an expert on the subject.

2 - More links to your website

For those who want to appear on Google, there is nothing better than receiving lots of links to your website. Creating quality and most exclusive content is a way to get a lot of links. There is no reason for people to link to your services page, but an interesting article on your blog is easily referenced on the internet. News, tips, and videos are a great strategy to get good links to your website.

3 - Increase traffic to your website

Usually, company websites are not very attractive, after all, they do not have much content. A corporate blog can solve this problem. With so much poorly done content on the internet, people are looking for something reliable to read. Write about subjects that may interest your target audience, and you will see access to your site increase considerably. Many people will visit your website because of your corporate blog and will end up getting to know your company. A great way to generate new business!

4 - Strengthen your relationship with the target audience

The corporate blog is a great way to create a community around your products or services. Write about controversial topics, ask questions, encourage reader participation through comments. Over time you will start to realize that some people always comment on your articles. And this number increases until you notice a small community that always visits your blog and participates by leaving comments and discussing the written topics.

5 - Acquire new knowledge

However skilled we are, there is always something we don't know. The corporate blog is a great way to exchange knowledge with other people. Sometimes I notice that in some cases the comments have more valuable information than the article itself. There is no one who knows enough to not have to learn anything else!

Conclusion

A corporate blog is a great tool for your business. You can use it to encourage your internal team to write and discuss some issues, you can use it to publicize your company, get new customers, and even relate to your target audience. Several companies are already putting this into practice and experiencing fantastic results. Your company cannot be left out of this, can it?

Increase Your Success Rate in the Search Engine Optimization

Businesses across the world are becoming more aware of the needs of understanding the basics of search engine optimization (SEO). In order to ensure success in the competitive world of Search Engine Optimization, you need to follow a certain set of basic rules.

Below are listed some of the basics. Follow them and ensure the success of your online strategy.

1.Committing oneself to the process

You must remember that Search Engine Optimization (SEO) is not a one time process or event. Search engine rules and algorithms keep on changing and updating on a regular basis. It is quite possible that the rules that were applicable last year do not hold much significance in the current scenario.
For ensuring success you need to be updated on the process, as it changes and upgrades. Remember, SEO needs commitment and long term outlook. Develop the same and reap the benefits.

2.Have patience with search engine optimization

Patience is the key to success and this holds true in the SEO world too.
It often happens that results take weeks and months to shape up.
Do not give up and persist with your SEO strategy. You will achieve success.

3.Becoming a student of SEO

For those taking the do it yourself route, becoming a student of SEO is the only option. A range of web resources as Search Engine Land and a range of online tutorials are available. Some printed literature is available too. Go through the same in letter and spirit and success will follow eventually.

4. Get some web analytics software

A well beginning is a half work done through. This is true in the case of Search Engine Optimization too. Have clearly defined SEO goals for your venture and get some web analytic software. This will help you check on things that work for you.

5.Building a great website

As a business owner, it is undoubtedly your desire to figure on the top of the search results. You need to do some soul searching and check out if your website is among the top 10 in the block. If not, you need to work on it and come up with a strategy to make it better.

6.Including a site map page

It is a fact that spiders cannot index pages that cannot be crawled. Having a site map will help the spiders find the relevant pages on your website and will thus help it understand the hierarchy of the website. This is particularly important if the site has a hard crawl of the navigation menu.
If the site is large enough, one needs to make several distinct site maps. Each one of these has to be kept under 100 links.

7.Having SEO friendly URLs

For better results, keywords should be used in URLs as also in the names of the files. The only thing to remember here is that you should not overdo things as a file having more than 3 hyphens look spammy and the potential users might ignore the same.

8.Keyword research in the initial phase

For those on a tight budget, the use of free versions of WordTracker and KeywordDiscovery is recommended. The AdWords Keyword Tool from Google is also recommended.

9.Opening up a PPC account

Even if you are using adCenter or Ad Words, you must know that this is a worthy way of attaining actual sales volume for the keyword. This option costs a bit but is worth the investment.

10.Using relevant title and meta description for every page

It is true that the page title is one of the most important SEO factors that need to be considered. There is minimal chance of primary term being ranked high without the same being part of the page title.

11. Writing for the users

As a content writer, you need to remember that your prime objective is to cater to the reader. Write for human beings and not for search engines. It is imperative to use a judicious mix of keywords and related terms but one should not ignore the fact that the content is being written for the reader. Add a human perspective to whatever you write and see the change it brings to your efforts.

12.Creating unique content

The creation of unique content is important for everyone but the same hold equal relevance in the online segment too. It is quite possible that the product or service that you are writing about is being written off by a set of content writers in other parts of the world. The challenge is to make it unique and attractive enough so that the customer is able to connect with the same. Have a thorough knowledge of the field that you are writing about and use unique product descriptions along with quality keyword research to come up with the expectations of the readers.

13.Using press releases

Develop good relations with the media community that covers your segment. You can get links from trusted media websites in your field. Try link building tactics as distributing releases online.

14.Starting a blog and participating in others

You can think of starting a unique blog in your niche. Write to yourself or get some guest bloggers to comment on your service or products. Promote your blog through various mediums, be it Facebook page, Twitter feeds, or email marketing. This way you will be able to develop a passionate relationship with your readers and will eventually reap the benefits as your success rate will increase.
In case you are into a service-focused business, using innovative services as Yahoo Answers can do the trick for you.

15.Taking advantage of local search opportunities

An emerging trend in the market is online research for offline buying. You can optimize your website to keep a track of local traffic by highlighting your phone number and address. You should be submitting the website to free local listing services that all the main search engines offer.
Featuring on the first page of any search engine brings worthy returns for any business. Follow the above-listed trick and you will witness an increase in success rate when it comes to search engine optimization.

Beginners guide to social media strategies

Stage 1 – Research

The first stage of a successful social media strategy should involve identifying industry-related areas of the web that will provide opportunities to create a buzz online for your client's industry. These include looking at niche social bookmarking sites, blogs, forums, and social networking sites. You should have records kept on file of what sites work well for which industries, this will save you time in the long run, this file will eventually get very large (trust me!).

Stage 2 – Registrations

Once sites have been identified that meet the project criteria the long registration process entering clients' details in profiles takes place. This will usually involve entering a “homepage” URL, company logo, and a brief summary of what the company’s goals are. Any additional promotional material would also be useful to help build up the brand within the different communities.

Stage 3 – Building trust

The key to creating a successful social media strategy is the relationships you build and the trust that you earn. When suggesting sites or information it should not immediately be the client's site or link bait, it should consist of industry related material. Commenting on related blogs, starting forum threads about the industry should also be created. This should be maintained for a period of time before moving on to the next stage. You should take a genuine interest what you comment on and write about, no-one likes a fibber!

Stage 4 – Release link bait

Once there is a level of trust associated with the company profile that is the time when the link bait or URLs should be posted. Using this method will ensure that the information that is posted will not be labeled as spam by the various site administrators or site owners. By this time the profiles created will already hold some weight within the various communities which will ensure a level of traffic.

Stage 5 – Generate traffic + links

Once the URLs and link bait have been posted this should immediately create incoming traffic to the client’s site or landing page. The secondary goal of such a strategy or possibly primary goal depending on the client will be the natural links generated as a result of such a strategy. If like-minded users find the linkbait interesting then by all accounts they should then bookmark the link on their own social media site, be it a blog, social bookmarking site, or forum. This will additionally create more incoming traffic to the site and generate a number of links that will help with the client's search engine positions for selected keywords.

Stages 3, 4, and 5 should be maintained over a longer period of time to keep impacting the search engine results positions. If this is not repeated throughout an extended time period then the increase in search engine positions will only be temporary.

Methods To Create Network Marketing Business Meet Your Needs

In network marketing, when people ask a question, you should provide the information they’re looking for. If you retain an index of topical information, people will see your website as a resource and still return time and time again. Keep your content fresh, useful, and plentiful, and you’ll see an excellent rise in visitors.

Know what your goals are. Successful businesses are made because the owner is constantly thinking about their company. They see that network marketing may be a business builder and something that must be done all of the time. Make sure you're doing everything that you simply can in order that your goals are going to be reached efficiently.

When bringing in individuals to your multilevel marketing website, make sure that you discuss ways in which joining can help those who register. Include TRUE recommendations of the co-workers and what benefit they’ve based on joining the organization you represent. Add graphs and statistics that factually show how their earnings is continuing to grow and keep growing.

When attending a gathering, trade fair, or maybe going about town, you would like to always look professional. Even once you dress casually you ought to be brooding about your appearance. Network marketing happens all the time, and you never know whom you might meet at the grocery store who’ll be interested in what you have to say!

If you’re not prepared to sell ice to an Inuit, you’re perfect for network marketing. People who attempt to get everyone that they meet into joining their downline will face great disappointment when those people both quit and begin badmouthing them. If people hear you've got a nasty reputation, they won’t even bother lecture you! Be choosy in whom you ask to join your team.

If you want to build up an effective home-based business, you need to be practicing relationship marketing. By listening carefully and needing to pay concentrate on stuff that people need, you’re going to get their trust and can handle helping these questions personal way. The special attention you show others now takes care of substantially afterward.

Outsourcing in online marketing

Anyone who is active on the Internet knows the problem: Too many construction sites that want to be served. Sometimes even the best team just can't keep up if you want to keep up with the latest technical developments. At least as far as the business with search engine rankings is concerned, there is professional help. If you do not want to take care of the topic of search engine optimization yourself, simply hire an SEO agency. This can be helpful and useful for many reasons. Problem: If you end the collaboration, the know-how is often withdrawn again. It is therefore better to hire a provider who will make the team fit on-site and thus ensure that you can continue with the SEO area even after the agency has left. That makes sense because search engine optimization has established itself in the marketing mix. Especially for shops or advertising-financed offers on the Internet, it is extremely important to be at the forefront of Google. If you don't end up with your offer at least on the first page of results, it looks bad. The “visibility” is simply not there and without “visibility” there are no visitors to the website. So if you want to make money on the Internet, you need search engine optimization.

How long does a blog post need to be?

People usually ask, “how long does a blog post need to be?” so I would like to share a few ideas with you.

If you want a post to be highly search engine optimized, then you will notice that there is a lot of conflicting information.  Typically, it seems SEO experts are saying you should shoot for between 3%/ 5 % words as a minimum.  However, on Jim’s marketing blog, I very often write posts that are apparently too short for SEO, yet the site gets a great deal of targeted traffic from Google.  This post is just around 70 words plus the title.

So, how long should a blog post be?
Here are a few ideas, based on some very successful bloggers and the approach they use.

WordPress founder Matt Mullenweg often writes posts that are just a sentence or 2 and some are just a few words and a link.  Marketing author and Squidoo founder Seth Godin, often writes posts on his blog, which are little longer than tweets, with other posts running to over 800/1000 words.  Other’s blog using photos, with almost no text and some use video.  My friend, the author and branding / social media expert Olivier Blanchard, writes excellent, detailed posts that are often a couple of thousand words long.

Each of those approaches are correct!

Blog post length and your desired outcome

Maybe a better question than “how long should a blog post be” is to ask how long a blog post should be, for your particular desired outcome?  If you want to share short, information-rich posts, then stick with the short format and focus on regularly updating your site.  This is what many short post format sites do and it works extremely well.  Short posts on infrequently updated sites get far less search traffic, as I found out for myself with my demo site.

If you are looking for posts that will score well for relevant key phrases, I believe it makes sense to shoot for longer, information-rich posts; 400 words plus.

Of course NONE of this matters, if the content is not high quality.  Content volume is far, far less important than content value.  High value content attracts links, shares and subscribers.  It draws people, creates conversions and makes things happen!

Bloggers: Are you making this common mistake?

Successful content marketing requires great, original content

Most of the content offered is poorly written advertorial blog posts; part advertisement, part editorial.  Successful content marketing is all about producing the best quality content you can, not these thinly disguised attempts to generate links.

The post you get offered is typically sent via email broadcast, to thousands of bloggers.  So, you will usually be using duplicate content.  One of the signals that search engines look for when ranking a site is duplicate content, as it is often used by content scrapers to auto-populate low-grade sites.

Think before you link

When a stranger emails you asking for links to their site, usually with the promise of a return link, (a link exchange) the best advice is to avoid them.   Similarly, when you get someone approach you asking for links to a site in return for a blog post, you should give it a very wide berth. Why?  Because Google is BIG on penalizing sites that link to what it calls bad neighborhoods.

Linking from your site, via a post someone wrote specifically to get link juice to a site you do not know, is a GREAT way to have your own site penalized.  Even if the links they put into the post they write for you point to a regular looking site right now, these are often switched later on, when enough links have been gathered and pointed to a bad neighborhood (see bait and switch.)

Google is always trying to get the most genuinely relevant pages/sites to the top of their results.  The most powerful way to improve a site’s rank in Google’s search results is to attract as many good quality links as possible (links pointing to your site.)  Link’s, according to Google, should be acquired organically.  People see great stuff on your site, so link to it.  That link is treated by Google almost like a vote.  As a result, Google regards link exchanges as a way for people to fool their system and get a better ranking than they deserve.

It can be a great idea to have people you know and trust, writing guest posts on your blog; however, using posts from total strangers is a very dodgy strategy, with little if any actual benefit for all that risk.

Removing dates from your blog posts: Why bother?

It started with me asking Brian Clark and Sonia Simone from copy bloggers if they would add dates to their posts.  Posts on copy blogger have no date; either in the post itself or in the URL.  So, if you land on a page on a copy blogger via a search engine or a social media link/bookmark, you have no idea if the information you are reading is 5 minutes old or 5 years old.  To get an idea of the date, you need to scroll down to the comments section and see when the first comment was left.

A number of people agreed with me, that dates were useful.  However, Brian and Sonia don’t just play around with copyblogger.  I knew there was a slight SEO benefit to removing post dates, but not much.  There had to be a far better reason why they were leaving the dates out, so I decided to remove the dates from the posts on this blog for a month and measure the results.

I quickly received some amazing feedback!

More shares and more comments

I quickly noticed posts getting shared more often on social networks.  It seems people look at the date of a blog post before determining if it’s recent enough to read, share, or comment on.

It appears that the date then acts as a filter, with each person holding a different threshold. So, some people may not worry reading a post that’s more than a week old, others may have a 6-month threshold, whilst others will be fine with posts that are years old.  If the date is not there, it seems more people start reading the posts and then make their minds up, based on the value of the content rather than the date it was published.

In short, well written, older posts started getting shared, “liked” and retweeted a lot more often.

With Google and Bing, both using signals from social networks as part of their algorithm, any extra shares, likes, and social bookmarks are of real value.

Lower bounce rates

Immediately, people started reading more posts on each visit to the site.  The bounce rate dropped from 74% to 59% over that 4 week period; starting on day one!  Although 4 weeks is a smaller dataset than I would use when working with a client, a consistent drop, the day on day for 30 days, is relevant.

In addition, as the bounce rate dropped the same day the date was removed, and stayed down every day thereafter; I believe there’s a real link between the number of posts a person reads as they navigate through this site, and those posts having a date on them.

I will keep you updated with my results over the coming months, as 30 days is still a relatively short test period.

Dates in blog posts: No one rule applies

blog post dates you are considering doing something similar with your blog, this is not a universally good idea.  Those date filters I mentioned earlier are there for a good reason; they stop people reading out of date information and believing it’s current.  The dates really matter, if your blog is in a time-sensitive niche, such as; news, politics, technology, automotive, fashion, music, sport, gadgets, etc.

But for blogs that provide evergreen content on less time-specific topics, such as; marketing, personal development, cookery, copywriting, body language, yoga, crafting, martial arts, etc, the post dates are far less important.  A 5-year-old post can be just as relevant and valuable, as a 5-minute old post.  For example, many of Seth Godin’s oldest posts are also his best, most relevant insights; even though he wrote them 6 or more years ago.

Date free with a caveat

I have decided to carry on without dates on posts here for now, but with an important caveat.

Any posts that reference time-sensitive data, will have the date included in the actual post copy.  For example, at the time of writing this, Facebook has 750million users.  That number will increase, or maybe even decrease, over the coming weeks and months.  So, if I were to mention it, I would say that as of June 2011, Facebook has 750million users: Rather than just quote the number. I will also be leaving dates visible in the comments section, so anyone can scroll down and see when the posts were published.

This blog is still fairly new, so it’s easy to adopt the date free approach from here on.  It’s a harder job on more established blogs.  For example, I will not be removing the dates from Jim’s Marketing Blog, as much of the content there would need rewriting, re-editing and there are close on a thousand posts there.

6 tips to help you BOOST your results!

Blogging, frustration and getting rich quick

The Internet is littered with blogs, which have been left to rot.  Worse still, some of these blogs have REALLY great content on them, from gifted writers.  But the blogger decided to stop.

Often, the decision to quit comes when the blogger decides he or she isn’t seeing the results they hoped for.  They thought that after 4, 5,
or 6 months of blogging their tail off, they would be seeing a lot more traffic, more inquiries, or more sales/affiliate income.  They read posts by those lying bastards, who make it sound like blogging is a get rich quick scheme.

Yes, you can make a very good income from the sale of services, goods, and affiliate fees, but this does not come quick and you need to do the right things, correctly!

So, why continue?

The reason to continue is that with the correct approach, in time you can develop a massively valuable commercial asset.  This blog is just over 2 weeks old, but I also own a very successful marketing blog.  Last year, I generated almost £130,000 from the sale of services, goods, and affiliate products, via that site.  That site took around 18 months to really take off.  If I had given up after 6 months or 12 months, I would have missed the most valuable business opportunity I have seen, in 25 years of marketing.

If you are frustrated with your current blogging progress or you simply want to achieve better results, check out these 6 tips:

Write great content, as often as you can.  A blog that is only updated a handful of times a month will take a lot longer to develop than an equally good blog, updated several times a week.  This post will help!

Make sure your blog theme is using clean code, which Google and Co can crawl effectively.  This is one of the top tips from Google’s Matt Cutts.  I use the Headway WordPress theme (affiliate link) on all my sites.  My marketing blog pulls in over 1000 inquiries a day from Google, and climbing, using Headway’s code!

Make sure your content is extremely easy to share on social networks, using share options like those at the bottom of this post.  This is really important.  Although it takes time to get high volume, targeted search traffic, you can start getting share traffic very quickly.  Share traffic from Twitter, Facebook, etc, was what got me my initial readers and the initial links to my blog.
Links are what drive search traffic.  So, you need to get as many links pointing to your site as you can, especially from sites that Google already trusts.  One ethical way to do this is to write linkable content.  In other words, write posts that other bloggers will want to link to as a resource.  One of the most common types of linkable content is list posts.  Posts, where you publish survey results, are also often linked to.  Think about the posts that you link to and use them for inspiration.

Get to know other bloggers and help each other out.  Bloggers are just like everyone else.  Some are total assholes, others are super-helpful.

Success leaves clues.  Look at the blogs that you read regularly and share.  What do they do, that you currently don’t?  Look and learn.

There are many elements to developing a successful blog, and those are just a few.  I will be covering blog development regularly here on Internet Marketing Jam, so remember to subscribe!

Keyword Stuffing: What every blogger needs to know!

What is keyword stuffing?

Keyword stuffing is the process of over-optimizing a page of content, for a word or phrase, which is then used over and over again, in order to improve the keyword density of the post. The higher the keyword density, the easier it is for search engines to figure out what that post is all about. The post I just read was 337 words long and repeated the same 2-word keyphrase 24 times!

It’s a low-value form of SEO, as these over-optimized posts tend to achieve very poor conversion rates. Yes, people will find them via search engines, but because they are stuffed with the same phrase over and over and over again, they make little sense. So, people tend to leave those pages as quickly as they arrive.

Focus on conversions, not traffic!

Over optimized, keyword-stuffed posts are tempting for bloggers, who are more focused on traffic than focused on conversions; sales, subscribers, emails, sales inquiries, etc.

Whilst it’s nice to see a few thousand people visit your blog each day, if they leave within seconds because the content fails to earn their attention, what’s the point? It’s a little like sending a huge mailshot out to people, which contains a badly written letter that makes no sense to the reader. It would reach lots of people, yet generate no positive response.

Organic optimization

The reality is that a well-written post, which is on topic and focused around a single idea, can easily be picked up by search engines, whilst being of value to your target readership. Such posts are organically optimized. It’s natural. It reads great. It converts!

Read this before you write your next blog post or newsletter!

Blogging and relevant content

Content marketing works best, when your content is targeted toward the needs, wants and interests of your prospective clients or customers.  The value you then deliver in those highly relevant posts (or newsletter articles etc), is what encourages people to link to and share your work; helping you grow a targeted and valuable readership.

Often, in an attempt to get as many readers as possible, bloggers write about a wider and wider range of subjects, until they end up with a blog that is no longer directly relevant to their prospective clients.  By focusing on reader numbers (traffic) rather than the quality of that traffic, it’s all too easy to find yourself building numbers, without building value into those numbers.  The end result can be a site or newsletter, with no real direction and little power to convert.

The numbers that matter

For your content to attract and convert prospective clients, it must be highly relevant to them and their needs.  If it isn’t, you can end up with a site that gets hundreds or maybe thousands of visitors a day, few of whom ever become clients or customers.  I have seen bloggers with a few hundred visitors a day generate more inquiries and sales, than sites with several thousand, poorly targeted visitors.  Content always king, but only if it is relevant!

In addition, by keeping your content focused, you will also make it a LOT easier for search engines to get a handle on the kind of traffic to send to you.

The bottom line:

Keep your content tightly linked to the needs and interests of your prospective clients.  Grow a targeted community of great people around your blog, rather than just building traffic.

How to get inbound links

So what do you do?

There are two ways to get traffic to your site:

• Pay for it
• Get it free

I’m going to assume you’re interested in free traffic, so I’ll talk about that…

How to get free traffic:

There are two main ways to get free traffic to your site:

• From search engines
• From other sites

Interestingly, the efforts you make to get traffic from other sites are what will eventually lead to traffic from the search engines. Search engine traffic is the holy grail of free traffic, so we’ll focus on that. And the things we’ll do to make this happen will also generate free traffic from other sites in the process. Pretty cool.

Getting indexed:

The first step in getting traffic from Google and other search engines is to get indexed. Getting indexed means that Google knows you exist. Google has visited your site and taken some notes on it (stored data in its massive database). Whether Google chooses to share your site with others depends on your ranking… But the initial step is getting indexed.

And the only way to get indexed is to get inbound links from sites that are already indexed and “crawled” regularly. When you have a link on one of these sites pointing to your domain (aka an “inbound link”) and the Google engine “crawl” that site (looks at it and sees what’s new) it will notice the link to your site. It will even follow that link and see what’s on your site.

This is how you get indexed. So, obviously, you need inbound links from sites that are already indexed.

One of the easiest ways to get inbound links is to use social bookmarking. Social bookmarking is like saving bookmarks in your browser to visit later. Except instead of saving them only for yourself, you save them in a public profile that everyone (including Google’s indexing engine) can see. And they are stored as active hyperlinks. So bookmarking your blog will get it indexed in Google.

How to use social bookmarking:

The inbound links from social bookmarking sites don’t do anything to boost your ranking, so this is not what’s going to get you free traffic from Google. But they will get you indexed and that’s the first step.

There is value in getting a lot of these links, though. Even though each one doesn’t mean much, having lots of them is what Google expects to see for an “authority” site. Authority sites are what Google considers to be important sites and the content on them is given higher page rank. And page rank is what’s needed to start getting the free traffic.

So, even though these links don’t add to your page rank, having lots of inbound links is still important. So the first step is to get lots of inbound links – even if they are individually each of low quality.

We’ll talk about building authority and increasing your page rank soon. Please start your social bookmarking campaign now in preparation for this…

Rules to Apply to Your Content Creation Strategy

When creating content for your website you would like in touch in mind that content shouldn’t be created for the sake of making content. Instead, it should form a neighborhood of your company’s broader digital marketing strategy and follow strict rules and guidelines.

• First and foremost you should conduct an onsite keyword analysis. This will assist you to know which keywords you ought to be using in your content –and what keywords your customers are checking out 
• Focus on creating content that is informative and shareable. This is probably the foremost important rule for SEO content success – great content is about getting people to interact 
• Have an opinion and write eye-catching headlines
• Include pictures with alt tags, alt tagging images helps drastically improve your SEO
• Share and upload content on a daily or scheduled basis.
• Syndicate content bent your social media and online article websites.
• Remember that everything you set out into the web world counts as ‘content’ therefore specialize in creating a balanced, keyword orientated message on your website, through your blog articles, and on social media

Using this approach helps you avoid making the error of making worthless and spammy content which will haven't any benefit to your company.

Managing Email Unsubscribes

You might get a number of people to sign up for your newsletter or email marketing campaign. However, you should know that email marketers' job is never done. You need to constantly keep subscribers engaged and active as well as minimize requests to unsubscribe by email. Once someone has unsubscribed from your emails here some major things you should be doing to manage email unsubscribed?

Offer valuable content in emails

Your priority should be minimizing email unsubscribes. The best way is to send subscribers emails that they will be excited to receive. Your subscribers should anticipate receiving your emails and if you successfully pull it off, only a few people will consider unsubscribing. You should believe what customers want so as to stay your emails relevant. Keep email shorts, with interesting information and graphics. Make sure your emails click through to appropriate sites.

Process email unsubscribes in time

This is a legal rather than a procedural matter. If anybody unsubscribes from your list, you're obligated to get rid of their email from your list within 10 business days. If not, your email service provider could be served with a spam complaint. Some email service providers process email unsubscribes instantly.

Enable people to opt-out of individual lists or all lists.

People usually check-in for various categories of emails. You should allow them to unsubscribe from particular lists or from all of your email lists.

Offer several unsubscribing channels

It is your duty to form the method of unsubscribing easier. Users should be ready to unsubscribe from the list by clicking an easy link in the e-mail.

Unsubscribe confirmation email

Many people still debate whether or not you ought to send confirmation emails after email unsubscribes. Logically, you shouldn’t because the user has already indicated that he/she no longer wants any email from you. However, this is a personal selection and you could view to use this last engagement to ask what was wrong with your email marketing and use it as a way of reducing email unsubscribes in the future.