Managing Email Unsubscribes

You might get a number of people to sign up for your newsletter or email marketing campaign. However, you should know that email marketers' job is never done. You need to constantly keep subscribers engaged and active as well as minimize requests to unsubscribe by email. Once someone has unsubscribed from your emails here some major things you should be doing to manage email unsubscribed?

Offer valuable content in emails

Your priority should be minimizing email unsubscribes. The best way is to send subscribers emails that they will be excited to receive. Your subscribers should anticipate receiving your emails and if you successfully pull it off, only a few people will consider unsubscribing. You should believe what customers want so as to stay your emails relevant. Keep email shorts, with interesting information and graphics. Make sure your emails click through to appropriate sites.

Process email unsubscribes in time

This is a legal rather than a procedural matter. If anybody unsubscribes from your list, you're obligated to get rid of their email from your list within 10 business days. If not, your email service provider could be served with a spam complaint. Some email service providers process email unsubscribes instantly.

Enable people to opt-out of individual lists or all lists.

People usually check-in for various categories of emails. You should allow them to unsubscribe from particular lists or from all of your email lists.

Offer several unsubscribing channels

It is your duty to form the method of unsubscribing easier. Users should be ready to unsubscribe from the list by clicking an easy link in the e-mail.

Unsubscribe confirmation email

Many people still debate whether or not you ought to send confirmation emails after email unsubscribes. Logically, you shouldn’t because the user has already indicated that he/she no longer wants any email from you. However, this is a personal selection and you could view to use this last engagement to ask what was wrong with your email marketing and use it as a way of reducing email unsubscribes in the future.