After intense market research, you have chosen a suitable agency to optimize your company's website. He is happy, after all, the reports issued by the agency show that his site is gaining a great positioning on Google and the number of visits is rising significantly. Except that time passes and you start to realize that something is wrong. The reports show that your site is having thousands of monthly visits, your target audience is coming to your site, but they are not buying your product. He realizes that his website is visited a lot, but the website remains sterile when it comes to generating new business. So you examine yourself, "Where did I go wrong?
The answer to this question lies in the simple fact that you organized a party and invited as many people as you could, but you did not prepare the house for the guests. Did not buy drinks, snacks, music, etc.
The result of this party you can imagine. All the guests left without enjoying anything and will still speak badly of their party to everyone as they could.
Being on the first page of Google is something of extreme value, as it means being one of the first options when someone searches for something you have to offer. But one thing that many agencies forget to inform their clients is that Search Engine Optimization is just part of the job. Getting visits to your site is very important, after all this is the reason your site exists, but what do these people do when they enter your site? Is your site ready to receive these visits?
Role and importance of website optimization (SEO)
When you decide to create a website for your company, your initial goal is for people to know your products or services through the website. The only way this can happen is through new visits. For people to know your company it is necessary that they enter the website of your company. But how can a person who has never heard of your company come to your website? SEO goes into this part. More than 90% of Internet users use search engines to find what they want on the internet. Being on the first page of google means being one of the first options when these people search for something that your company offers.
The differential of SEO is in the fact that your website starts to receive visits from people who previously did not know your brand, but are directly interested in the product or service offered by your company. That means quality traffic to your website.
Example: Your company is a florist in São Paulo. After SEO work, your company's website would be one of the first in the search results for Flowers, Floriculture, Floriculture in São Paulo, etc.
In other words ... The role of SEO is to generate quality traffic to your website. Take your target audience to your website.
Role and importance of Web Analytics
Unlike SEO, Web Analytics is not concerned with driving traffic to the site, but rather with improving the experience of each user within the site. The visitor experience within your site is what will really make a difference when making a purchase decision.
Is your website transmitting security and professionalism to your visitors? Are the colors used really the most suitable for your target audience? Can visitors easily navigate your site? Is the information well structured within your pages? How long does each visitor stay within your site? These are just a few questions you should ask if you really want to make the most of your site.
Getting people to find your site on google and click on your site is a small part of the project. What will return on your investment is not just visits, but visits that generate profit through your website.
Web Analytics monitors the behavior of each visitor within your site. Checks if he is having the behavior you want him to have and if necessary, suggests changes in order to achieve the objectives of the site. Whatever the goal you want to achieve with your website; Selling, requesting a quote, hiring your services. A web analytics project is concerned with ensuring that these goals are achieved when a visitor accesses your website.
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