SEO and Web Analytics - The perfect combination

 

After intense market research, you have chosen a suitable agency to optimize your company's website. He is happy, after all, the reports issued by the agency show that his site is gaining a great positioning on Google and the number of visits is rising significantly. Except that time passes and you start to realize that something is wrong. The reports show that your site is having thousands of monthly visits, your target audience is coming to your site, but they are not buying your product. He realizes that his website is visited a lot, but the website remains sterile when it comes to generating new business. So you examine yourself, "Where did I go wrong?

The answer to this question lies in the simple fact that you organized a party and invited as many people as you could, but you did not prepare the house for the guests. Did not buy drinks, snacks, music, etc.

The result of this party you can imagine. All the guests left without enjoying anything and will still speak badly of their party to everyone as they could.

Being on the first page of Google is something of extreme value, as it means being one of the first options when someone searches for something you have to offer. But one thing that many agencies forget to inform their clients is that Search Engine Optimization is just part of the job. Getting visits to your site is very important, after all this is the reason your site exists, but what do these people do when they enter your site? Is your site ready to receive these visits?

Role and importance of website optimization (SEO)

When you decide to create a website for your company, your initial goal is for people to know your products or services through the website. The only way this can happen is through new visits. For people to know your company it is necessary that they enter the website of your company. But how can a person who has never heard of your company come to your website? SEO goes into this part. More than 90% of Internet users use search engines to find what they want on the internet. Being on the first page of google means being one of the first options when these people search for something that your company offers.

The differential of SEO is in the fact that your website starts to receive visits from people who previously did not know your brand, but are directly interested in the product or service offered by your company. That means quality traffic to your website.

Example: Your company is a florist in São Paulo. After SEO work, your company's website would be one of the first in the search results for Flowers, Floriculture, Floriculture in São Paulo, etc.

In other words ... The role of SEO is to generate quality traffic to your website. Take your target audience to your website.

Role and importance of Web Analytics

Unlike SEO, Web Analytics is not concerned with driving traffic to the site, but rather with improving the experience of each user within the site. The visitor experience within your site is what will really make a difference when making a purchase decision.

Is your website transmitting security and professionalism to your visitors? Are the colors used really the most suitable for your target audience? Can visitors easily navigate your site? Is the information well structured within your pages? How long does each visitor stay within your site? These are just a few questions you should ask if you really want to make the most of your site.

Getting people to find your site on google and click on your site is a small part of the project. What will return on your investment is not just visits, but visits that generate profit through your website.

Web Analytics monitors the behavior of each visitor within your site. Checks if he is having the behavior you want him to have and if necessary, suggests changes in order to achieve the objectives of the site. Whatever the goal you want to achieve with your website; Selling, requesting a quote, hiring your services. A web analytics project is concerned with ensuring that these goals are achieved when a visitor accesses your website.

4 tips to get better results with your website

 

It is interesting to think that if every action provokes a reaction, all my actions must be well planned, or the reaction may not be very pleasant.

When we create a website, we always expect behavior from our visitors. If our website is e-commerce, we expect our visitors to buy our product. If it is a blog, we expect the visitor to comment on our articles. If it is an organizational website that presents our services, we hope that visitors will contact you requesting a quote for the services. That is, regardless of the site, we always expect and desire action from our visitors. To simplify our communication, we will call this desired action “conversion”.

A major flaw that I see mainly in small businesses is the lack of planning when creating your website. Many companies create their sites because the competitor also has them, so to avoid having to invest a lot, the owner's nephew makes the site, put it on the air and that's it… Now we are a 2.0 company.

This kind of thing doesn't work anymore. The online public is increasingly demanding and if we want to get results through our website we need to be more concerned with the experience of those who visit it. We need planned actions.

Thinking about it I wrote these 4 action tips that can help increase the conversion rate on your website.

1 - The target audience needs to identify with your website.

A law firm's website cannot be all red with yellow polka dots. In the same way that a children's party website cannot be all gray and black, you will probably want to work with more cheerful colors.

Always look at your website through the eyes of your target audience. See if you are really respecting the characteristics of those who will visit your site the most.

In addition to colors, you need to be concerned with the language used, geometric shapes, font type, among others

You don't want to put microscopic handwriting on a website for seniors, for example.

2 - Use images to exemplify or complement your content. Images make your site more pleasant and easier to read!

In my land, when someone can't understand something, we ask, Do you want me to draw? Regardless of the intellectual level of your target audience, the perception and assimilation of the content are always easier when it is accompanied by a related image. Not to mention the fact that your site will be much more pleasant if there are beautiful images related to the subject in question.

Thinking about website optimization, this tip can even help to better position your site on Google.

NOTE: be careful not to abuse the images and take the visitor's attention away from what really matters. You don't want your customer to pay more attention to the beautiful images and designs on your website than to the description of your service or product! Abusing this technique can pollute your website.

3 - Bring the visitor closer to the conversion

Imagine a relatively large clothing store, operating in a four-story building. The customer is on the first floor, where the products they need are. When making the payment he does not find the cashier. He then looks to the side and sees no salesperson assist him. After a long walk, he discovers that payment is only possible on the fourth floor of the store.

This cannot happen on your website. Always make the option of converting visible to the visitor.

If the conversion on your site is a quote request, for example, place a direct link to the quote form on all pages. You don't want your potential customer to leave because they can't find the quote page or order form.

4 - Simplify the conversion process as much as possible.

When I go to some sites I get the impression that people complicate things on purpose. You simply want to fill out a contact form on the website, but it is necessary to inform your full address, CPF, RG…

If at that moment information is not extremely necessary, avoid asking the visitor. Forms that are too long can make you lose a customer who has already made a purchase decision.

Always simplify the steps of the conversion process, making it as simple as possible for the user.

Track the result of your actions with a web analytics tool

Web Analytics - ResultsWhen you apply all of these changes to your website it is extremely important to analyze how much you got from each one. One of the most fantastic points of the internet is the possibility that we have to measure almost everything.

If you have decided to increase the font size a little in the content of your site it is important to know what was the impact of this action on the behavior of your visitors

There are currently several web analytics tools available on the market. One tool I recommend is Google Analytics. A free tool, developed by Google, that will surely show things about your website that you never imagined.

That's it. Do an analysis on your website and see what aspects it can still improve. Then feel free to come back here and leave your comment. I will be very happy to hear about your experience.

How to advertise a company on the internet

Several companies already include the internet in their advertising plans, and they are certainly already experiencing the fantastic results that the web can generate in their business.

If you also want to highlight your company on the internet and don't have a web marketing plan yet, let's give you some tips on how to work digital marketing to publicize your company on the internet! Today we are going to talk about three solutions that will leverage your business and make your competitors eat dust!

Social Media Marketing

If you want to know how to advertise a company on the internet, this is a great way to start doing that. In recent years, social media has taken over the Brazilian internet, Twitter, Facebook, Youtube, MSN, among others. These social networking sites and apps are part of every internet user's routine, including their target audience. If you want to know your target audience, study their behavior, relate to them, and be part of their routine, this is a great way! Research which social networks are most used in Brazil and see if the profile of your target audience frequents this social network. You will probably find one or two that fit your search. Create a profile on these social networks and start connecting with your audience.

A big difference in relation to social media marketing is the frequency with which you update your social networks. Do not create a profile for your company on a social network unless you are going to spend time on that profile.

Another extremely important thing is to know how to behave on social networks. If a company doesn't know how to relate to its audience, the damage can go far beyond wasted time. It can completely tarnish your reputation with thousands or even millions of potential consumers with just one poorly planned action. Joining the social network and starting a relationship is free, but you shouldn't do it anyway.

A very important tip I give you is to try to train yourself as little as possible to operate your company's social networks. The results of working with social networks are surprising, but you have to do it well. I will indicate here a material called Success on Social Media. He will teach you several practical tips and give you valuable information on how to behave in cases that happen daily. Before creating your profile on the biggest social networks, you need to see these videos teaching you how to be successful on social networks.

Search Marketing

Talking about digital marketing without talking about search marketing is impossible today. And talking about search marketing today is talking about google marketing! With the advent of Google, the ways to reach your target audience have changed a lot. Nowadays companies no longer run after their customers, they simply stand out to be easily found by them through search engines. While you are reading this article, hundreds of people are looking for your service or product on Google. Are they finding your company? Or is your competitor in front of you?

There are two ways to appear on google. Through website optimization or sponsored links! Whatever the best solution for your company, one thing is certain: you need to be found easily! And that means being on the first page, at the top of Google!

You can start by registering your site on google!

E-mail marketing

This is a solution that gives a lot of results, as long as it is well planned and executed. Many companies think that email marketing is buying a list of 50,000.00 emails on the internet and sending a text to all of them. This is not email marketing, and span!

The first secret to a successful email marketing campaign is the quality of your email list. Build your own database, requesting email registrations on your website, registering the data of each customer who buys your product or service, etc. This way you will have a list of emails of extreme quality.

Another tip is not to use only texts or only images in the message content. Very long texts are discarded by people and images may not open correctly in the recipient's email. So, use a little of each!

The great advantage of this form of dissemination is the ability to directly reach your target audience with a relevant message! By following these tips you will be very successful!

Advantages of promoting a company over the internet

how to advertise a company

Including a web marketing plan in your company's advertising strategies does not mean that you do not need to advertise on other offline channels (newspapers, radio, television, billboards, etc.), but surely the internet has some characteristics that you will hardly find in these others channels. In particular, we could quote:

1 - Possibility to measure every detail of the campaign

Whatever the marketing activities you are going to perform, on the internet almost everything is measurable. It is interesting how easy it is to generate super detailed reports with the results of each campaign.

2 - Compete equally with large companies

If your company is small and has a short budget for investment, the internet is the ideal place to fight with large companies. No other communication channel allows fairer competition than the internet.

3 - Cost-benefit

A well-done digital marketing campaign has a reach power that you would hardly get with the same investment and the same time frame in other channels. On the internet, you are just a click away from your customers.

5 reasons to create a blog for your company

Just start browsing some corporate websites to see that many companies have already adopted the idea of having a blog. Probably some of your competitors already have one.

In the last few years, the use of corporate blogs has grown a lot, but is it really an advantage? Do the results make up for the work of running a blog? The answer is yes!

If you do everything right and are a good blogger, you will see that the corporate blog can help to boost your company's business. Today we will see 5 benefits that will make you create a corporate blog right now!

1 - Recognition and Authority in your area

There is no point in being good at what you do if people don't know it. Producing content in your niche market is a way to show the knowledge that your company has on the subject. Write original content, talk about new things, give interesting tips. Your company can be recognized as an expert on the subject.

2 - More links to your website

For those who want to appear on Google, there is nothing better than receiving lots of links to your website. Creating quality and most exclusive content is a way to get a lot of links. There is no reason for people to link to your services page, but an interesting article on your blog is easily referenced on the internet. News, tips, and videos are a great strategy to get good links to your website.

3 - Increase traffic to your website

Usually, company websites are not very attractive, after all, they do not have much content. A corporate blog can solve this problem. With so much poorly done content on the internet, people are looking for something reliable to read. Write about subjects that may interest your target audience, and you will see access to your site increase considerably. Many people will visit your website because of your corporate blog and will end up getting to know your company. A great way to generate new business!

4 - Strengthen your relationship with the target audience

The corporate blog is a great way to create a community around your products or services. Write about controversial topics, ask questions, encourage reader participation through comments. Over time you will start to realize that some people always comment on your articles. And this number increases until you notice a small community that always visits your blog and participates by leaving comments and discussing the written topics.

5 - Acquire new knowledge

However skilled we are, there is always something we don't know. The corporate blog is a great way to exchange knowledge with other people. Sometimes I notice that in some cases the comments have more valuable information than the article itself. There is no one who knows enough to not have to learn anything else!

Conclusion

A corporate blog is a great tool for your business. You can use it to encourage your internal team to write and discuss some issues, you can use it to publicize your company, get new customers, and even relate to your target audience. Several companies are already putting this into practice and experiencing fantastic results. Your company cannot be left out of this, can it?

Increase Your Success Rate in the Search Engine Optimization

Businesses across the world are becoming more aware of the needs of understanding the basics of search engine optimization (SEO). In order to ensure success in the competitive world of Search Engine Optimization, you need to follow a certain set of basic rules.

Below are listed some of the basics. Follow them and ensure the success of your online strategy.

1.Committing oneself to the process

You must remember that Search Engine Optimization (SEO) is not a one time process or event. Search engine rules and algorithms keep on changing and updating on a regular basis. It is quite possible that the rules that were applicable last year do not hold much significance in the current scenario.
For ensuring success you need to be updated on the process, as it changes and upgrades. Remember, SEO needs commitment and long term outlook. Develop the same and reap the benefits.

2.Have patience with search engine optimization

Patience is the key to success and this holds true in the SEO world too.
It often happens that results take weeks and months to shape up.
Do not give up and persist with your SEO strategy. You will achieve success.

3.Becoming a student of SEO

For those taking the do it yourself route, becoming a student of SEO is the only option. A range of web resources as Search Engine Land and a range of online tutorials are available. Some printed literature is available too. Go through the same in letter and spirit and success will follow eventually.

4. Get some web analytics software

A well beginning is a half work done through. This is true in the case of Search Engine Optimization too. Have clearly defined SEO goals for your venture and get some web analytic software. This will help you check on things that work for you.

5.Building a great website

As a business owner, it is undoubtedly your desire to figure on the top of the search results. You need to do some soul searching and check out if your website is among the top 10 in the block. If not, you need to work on it and come up with a strategy to make it better.

6.Including a site map page

It is a fact that spiders cannot index pages that cannot be crawled. Having a site map will help the spiders find the relevant pages on your website and will thus help it understand the hierarchy of the website. This is particularly important if the site has a hard crawl of the navigation menu.
If the site is large enough, one needs to make several distinct site maps. Each one of these has to be kept under 100 links.

7.Having SEO friendly URLs

For better results, keywords should be used in URLs as also in the names of the files. The only thing to remember here is that you should not overdo things as a file having more than 3 hyphens look spammy and the potential users might ignore the same.

8.Keyword research in the initial phase

For those on a tight budget, the use of free versions of WordTracker and KeywordDiscovery is recommended. The AdWords Keyword Tool from Google is also recommended.

9.Opening up a PPC account

Even if you are using adCenter or Ad Words, you must know that this is a worthy way of attaining actual sales volume for the keyword. This option costs a bit but is worth the investment.

10.Using relevant title and meta description for every page

It is true that the page title is one of the most important SEO factors that need to be considered. There is minimal chance of primary term being ranked high without the same being part of the page title.

11. Writing for the users

As a content writer, you need to remember that your prime objective is to cater to the reader. Write for human beings and not for search engines. It is imperative to use a judicious mix of keywords and related terms but one should not ignore the fact that the content is being written for the reader. Add a human perspective to whatever you write and see the change it brings to your efforts.

12.Creating unique content

The creation of unique content is important for everyone but the same hold equal relevance in the online segment too. It is quite possible that the product or service that you are writing about is being written off by a set of content writers in other parts of the world. The challenge is to make it unique and attractive enough so that the customer is able to connect with the same. Have a thorough knowledge of the field that you are writing about and use unique product descriptions along with quality keyword research to come up with the expectations of the readers.

13.Using press releases

Develop good relations with the media community that covers your segment. You can get links from trusted media websites in your field. Try link building tactics as distributing releases online.

14.Starting a blog and participating in others

You can think of starting a unique blog in your niche. Write to yourself or get some guest bloggers to comment on your service or products. Promote your blog through various mediums, be it Facebook page, Twitter feeds, or email marketing. This way you will be able to develop a passionate relationship with your readers and will eventually reap the benefits as your success rate will increase.
In case you are into a service-focused business, using innovative services as Yahoo Answers can do the trick for you.

15.Taking advantage of local search opportunities

An emerging trend in the market is online research for offline buying. You can optimize your website to keep a track of local traffic by highlighting your phone number and address. You should be submitting the website to free local listing services that all the main search engines offer.
Featuring on the first page of any search engine brings worthy returns for any business. Follow the above-listed trick and you will witness an increase in success rate when it comes to search engine optimization.

Beginners guide to social media strategies

Stage 1 – Research

The first stage of a successful social media strategy should involve identifying industry-related areas of the web that will provide opportunities to create a buzz online for your client's industry. These include looking at niche social bookmarking sites, blogs, forums, and social networking sites. You should have records kept on file of what sites work well for which industries, this will save you time in the long run, this file will eventually get very large (trust me!).

Stage 2 – Registrations

Once sites have been identified that meet the project criteria the long registration process entering clients' details in profiles takes place. This will usually involve entering a “homepage” URL, company logo, and a brief summary of what the company’s goals are. Any additional promotional material would also be useful to help build up the brand within the different communities.

Stage 3 – Building trust

The key to creating a successful social media strategy is the relationships you build and the trust that you earn. When suggesting sites or information it should not immediately be the client's site or link bait, it should consist of industry related material. Commenting on related blogs, starting forum threads about the industry should also be created. This should be maintained for a period of time before moving on to the next stage. You should take a genuine interest what you comment on and write about, no-one likes a fibber!

Stage 4 – Release link bait

Once there is a level of trust associated with the company profile that is the time when the link bait or URLs should be posted. Using this method will ensure that the information that is posted will not be labeled as spam by the various site administrators or site owners. By this time the profiles created will already hold some weight within the various communities which will ensure a level of traffic.

Stage 5 – Generate traffic + links

Once the URLs and link bait have been posted this should immediately create incoming traffic to the client’s site or landing page. The secondary goal of such a strategy or possibly primary goal depending on the client will be the natural links generated as a result of such a strategy. If like-minded users find the linkbait interesting then by all accounts they should then bookmark the link on their own social media site, be it a blog, social bookmarking site, or forum. This will additionally create more incoming traffic to the site and generate a number of links that will help with the client's search engine positions for selected keywords.

Stages 3, 4, and 5 should be maintained over a longer period of time to keep impacting the search engine results positions. If this is not repeated throughout an extended time period then the increase in search engine positions will only be temporary.

Methods To Create Network Marketing Business Meet Your Needs

In network marketing, when people ask a question, you should provide the information they’re looking for. If you retain an index of topical information, people will see your website as a resource and still return time and time again. Keep your content fresh, useful, and plentiful, and you’ll see an excellent rise in visitors.

Know what your goals are. Successful businesses are made because the owner is constantly thinking about their company. They see that network marketing may be a business builder and something that must be done all of the time. Make sure you're doing everything that you simply can in order that your goals are going to be reached efficiently.

When bringing in individuals to your multilevel marketing website, make sure that you discuss ways in which joining can help those who register. Include TRUE recommendations of the co-workers and what benefit they’ve based on joining the organization you represent. Add graphs and statistics that factually show how their earnings is continuing to grow and keep growing.

When attending a gathering, trade fair, or maybe going about town, you would like to always look professional. Even once you dress casually you ought to be brooding about your appearance. Network marketing happens all the time, and you never know whom you might meet at the grocery store who’ll be interested in what you have to say!

If you’re not prepared to sell ice to an Inuit, you’re perfect for network marketing. People who attempt to get everyone that they meet into joining their downline will face great disappointment when those people both quit and begin badmouthing them. If people hear you've got a nasty reputation, they won’t even bother lecture you! Be choosy in whom you ask to join your team.

If you want to build up an effective home-based business, you need to be practicing relationship marketing. By listening carefully and needing to pay concentrate on stuff that people need, you’re going to get their trust and can handle helping these questions personal way. The special attention you show others now takes care of substantially afterward.