Why Use Digital Marketing?

 When you are running a corporation it is often hard to work out what method you ought to be used to plug the corporate. This is when you should learn more about why you need to use digital marketing that is present. When you know about this, it will be easy for you to have the best marketing available for your company and this can easily lead to the continued growth of your business all the time. Some of the reasons why you should be using this type of marketing are it will commonly be easy to find a company to complete the work, this type of marketing will get your name out in front of new customers, the plans which are available can easily lead to increased sales, the format of this will take several different forms, and this sort of selling will have an extended-term effect.

Ease of selecting the corporate to perform this sort of selling for you are some things you'll really enjoy. Typically you can locate the companies that do this work quickly and then you can also read various reviews of what other people have thought about the company when they have used them. A good company to start with if you’re based in   Then you'll not need to worry about the corporate that's handling this sort of labor for you messing up your business due to the good work they are able to produce for other people. Without this sort of assurance and ease, though you'll be stuck trying to finish the work yourself.

This type of selling is some things you'll enjoy immensely also within the way it'll be performed. Now you'll think this sort of selling will only be using the web or other mediums, but this also includes using your phones and other formats. Since it'll be using these different formats to urge your message across to customers, it'll be easy to ascertain you'll devour a continued customer base and probably locate new customers from around the globe on a daily basis.

Reaching the new customers will have the benefit of allowing you to constantly increase your sales figures. When you are ready to increase your sales figures, it'll be simple to ascertain your business is beginning to new heights. Then you'll not need to worry about counting on your regulars to return in and constantly buy items from you. When you are counting on only this specific core of consumers to drive the business it's easy to ascertain your bottom line flatten as a result.

While the different forms were mentioned earlier it will mainly revolve around the Internet. However, with the web, you'll notice multiple ways in which you'll start marketing your company properly. These ways will include having your own site to refer people to, but also you'll use articles, pay per click, and even social media. With all of those different manners which are present the prospect of getting your site fail you completely are going to be diminished greatly. Then you will not have to be concerned about how the site will do when the search engines change up their search patterns because each of the methods you use will add up to repel the damage done by this sort of labor.

Having a long-term effect can be something you may have never thought about before. Now once you carry this sort of selling it out might not cause the immediate results you would like to possess, but instead can build up over time. With it building up over time it will be easy for you to see this type of marketing will allow you to have your company on top of people's minds for a long time.

Being able to run your business properly may be a great point to try to to. The issue that comes up is not being able to sustain your company for a long period of time. However, if you know about why you should be carrying out digital marketing it will be rather simple for you to have the best business growth you have ever experienced before. The issue that comes up is not understanding why you need to be doing this type of marketing and easily not doing this leading to a failure of your company as the competition starts to come in. Some of the explanations to hold this out is that the simple selecting a corporation to try to do the work for you, sort of marketing will reach a replacement and expanding customer base, the plans you can use will easily allow you to have new sales coming in, the way this will be carried out will take several different forms, and the impact of this sort of selling will have an extended-term effect

Social Media - Where did this idea come from?

 Why are social networks so high lately? What is the success factor of social media?

Usually, these trends are closely linked to a particular country, region, or culture, but in the case of social networks, we cannot say that. It is undoubtedly something that has reached the world in our generation. Each culture, country, language, and the race is connected to the world through social networks.

To answer questions like these, we cannot limit ourselves to social networks. We have to look at the internet as a whole. Each new technology, each new service, each new trend.

Don't think of the internet as a network. Don't think of the internet as a jumble of computers connected by cables. The internet has long ceased to be just a worldwide web. To understand the reason for things and even the future of the internet and the future trends of social relationships on the web, it is necessary to treat the internet with an environment.

Environment! That's what the internet is. An environment created and shaped by man. The internet is nothing less than society, with all its customs, fears, desires, traumas, problems, and concepts. People have made the internet a parallel universe where they live and relate to other individuals.

People are transferring all their needs from the offline world to the online world. This is the explanation for the success of social networks. We have always had the need to socialize, exchange experiences, meet new people. It was not tools like twitter, Facebook that created these needs, it was the needs of human beings that motivated the creation of these socialization tools.

Understanding this makes us see why we are where we are, and where we will be in a few years. What's the next internet trend?

If this article made you think a little, you cannot miss the largest gathering of professionals, scholars, and interested in Social Media in the world. There will be more than 30 lectures on Social Media with the Top experts in the field. Don't miss out on today's most interesting topic. Social life on the web is the subject of Social Media 2020. To learn more visit the Social Media website.

12 top tips for creating a successful mobile email marketing campaign

Mobile devices and smartphones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C.

As an email marketer, it’s time to start asking how well your email campaigns are optimized for your mobile users, to maximize response rates from this group.

The rules of the game

The 3 rules of mobile email marketing are Simplicity, Clarity, and Accessibility. These rules apply particularly to mobile email because smartphone screens are small, 3G connections are slow, and users’ time is short.

Follow these 12 top tips to ensure your email templates and content stick to the rules to maximize your opens and click-throughs by mobile users:

1. To ensure cross-mobile compatibility ask your template designer/coder to keep to simple and straightforward HTML. Tables don’t readily translate well on mobile devices, and CSS is a no-go for all email templates as it gets overridden by so many email clients.

2. Make sure your code is clean. Desktop web browsers allow a lot of leeways when rendering HTML and will usually display a site correctly, even if the code has some flaws. Mobile browsers usually have lower room for error, so there is a computed value to having clean, simple code.

3. Talk to your template designer/coder about using a mobile-only stylesheet that targets devices of a certain screen resolution, usually 480px and under (this is the resolution of the iPhone in landscape mode).

For example, this piece of CSS will allow 10px spacing around your email to account for the iPhone rendering full screen, preventing text from being pushed to the side of the screen.@media only screen and (max-device-width: 480px){

}

body {

padding: 10px !important;

}

This ‘@media query’ can also be used to resize your email width if a mobile device is being used.

4. Talk to your template designer about adding: ‘WebKit-text-size-adjust: none’  to the head of your email to prevent mobile devices from automatically resizing text.

5. Use Alt Tags. Issues with the mobile browser or the user’s mobile connection may prevent some images from loading. Always add descriptive alt tags for images, in case they don’t appear.

6. Place your most relevant content at the top of your message. This should include your brand name, your headline/offer, and your main call to action.

7. Makes sure your calls to action, i.e. links and other clickable elements, are clear enough and big enough to tap with a fingertip.

8. Use mobile-friendly calls to action. For example, if you’re clicking users through to a webpage, make sure the webpage and website load well on mobile.

9. Make sure you are sending a multi-part email so your campaign will display as text if the mobile is unable to render HTML. many users have their mobile devices set to display plain text only, so if you’re not providing them their preferred alternative, your HTML email template will display as unreadable if it displays at all.

10. Use an inbox/rendering preview tool to see how your email will look in different mobile platforms and email clients before you hit ‘Send’.

11. Provide a ‘view in browser’ link in the email and consider offering an additional ‘view on a mobile’ link to display a webpage specifically optimized for mobiles.

12. Avoid large image file sizes, remember the email could be read on a mobile device with slower connections.

How high are the stakes?

Before you plan time and resources in this area, it’s smart to get an understanding of what percentage of your emails are being delivered to and/or opened on mobile devices.

Your ESP may provide email client analysis and reporting to help you answer this question. Alternatively, you can ask your contacts themselves through surveys, links in your email, or in your preference center.

But remember, this landscape is changing rapidly and the impact of mobile browsing is on a steep upward curve. So however your email client analysis looks now, be sure to check it again at frequent intervals.

Social Networks - People, much more than products

 

People's interests are the same. Digital Marketing, Social Networks, and the Internet itself are nothing but a mirror of people's interests and desires. The internet is nothing more than a mirror of society and its behavior.

People have always felt the need to relate. This is not a current reality. It is not something that was born in this generation. Since the dawn of humanity, man has been related to the beings around him in search of knowledge necessary at least for his survival.

Understanding this, or not, can be the limit between success and failure for any company that intends to venture into the universe of social networks.

A big mistake that many companies and even many marketers have made is comparing and treating people like products. The fact that a person is connected to you through a social network does not make him any less human than when he is in front of you looking into your eyes. The way of relating is different, but people's interests are still the same. When it comes to social networks, the most successful Marketing actions are those that least resemble Marketing actions. The focus should always be on people and their interests.

When a customer sees your brand represented on social media, they expect much more than promotional campaigns or content of individual interest. To be successful in your Social Media Marketing actions, you need to develop an exchange relationship with the community that revolves around your brand. It is necessary to establish a relationship of trust, where people feel that they are much more than products to be consumed or even products to be purchased. In social networks everyone should win, after all, this is the true meaning of a community. Do not forget that the internet is nothing more than a mirror of society, with all its fears, traumas, needs, and desires.

The secret to success is not to be self-serving, but to be interesting. After all, these are not just products; we're talking about people.

SEO and Web Analytics - The perfect combination

 

After intense market research, you have chosen a suitable agency to optimize your company's website. He is happy, after all, the reports issued by the agency show that his site is gaining a great positioning on Google and the number of visits is rising significantly. Except that time passes and you start to realize that something is wrong. The reports show that your site is having thousands of monthly visits, your target audience is coming to your site, but they are not buying your product. He realizes that his website is visited a lot, but the website remains sterile when it comes to generating new business. So you examine yourself, "Where did I go wrong?

The answer to this question lies in the simple fact that you organized a party and invited as many people as you could, but you did not prepare the house for the guests. Did not buy drinks, snacks, music, etc.

The result of this party you can imagine. All the guests left without enjoying anything and will still speak badly of their party to everyone as they could.

Being on the first page of Google is something of extreme value, as it means being one of the first options when someone searches for something you have to offer. But one thing that many agencies forget to inform their clients is that Search Engine Optimization is just part of the job. Getting visits to your site is very important, after all this is the reason your site exists, but what do these people do when they enter your site? Is your site ready to receive these visits?

Role and importance of website optimization (SEO)

When you decide to create a website for your company, your initial goal is for people to know your products or services through the website. The only way this can happen is through new visits. For people to know your company it is necessary that they enter the website of your company. But how can a person who has never heard of your company come to your website? SEO goes into this part. More than 90% of Internet users use search engines to find what they want on the internet. Being on the first page of google means being one of the first options when these people search for something that your company offers.

The differential of SEO is in the fact that your website starts to receive visits from people who previously did not know your brand, but are directly interested in the product or service offered by your company. That means quality traffic to your website.

Example: Your company is a florist in São Paulo. After SEO work, your company's website would be one of the first in the search results for Flowers, Floriculture, Floriculture in São Paulo, etc.

In other words ... The role of SEO is to generate quality traffic to your website. Take your target audience to your website.

Role and importance of Web Analytics

Unlike SEO, Web Analytics is not concerned with driving traffic to the site, but rather with improving the experience of each user within the site. The visitor experience within your site is what will really make a difference when making a purchase decision.

Is your website transmitting security and professionalism to your visitors? Are the colors used really the most suitable for your target audience? Can visitors easily navigate your site? Is the information well structured within your pages? How long does each visitor stay within your site? These are just a few questions you should ask if you really want to make the most of your site.

Getting people to find your site on google and click on your site is a small part of the project. What will return on your investment is not just visits, but visits that generate profit through your website.

Web Analytics monitors the behavior of each visitor within your site. Checks if he is having the behavior you want him to have and if necessary, suggests changes in order to achieve the objectives of the site. Whatever the goal you want to achieve with your website; Selling, requesting a quote, hiring your services. A web analytics project is concerned with ensuring that these goals are achieved when a visitor accesses your website.

4 tips to get better results with your website

 

It is interesting to think that if every action provokes a reaction, all my actions must be well planned, or the reaction may not be very pleasant.

When we create a website, we always expect behavior from our visitors. If our website is e-commerce, we expect our visitors to buy our product. If it is a blog, we expect the visitor to comment on our articles. If it is an organizational website that presents our services, we hope that visitors will contact you requesting a quote for the services. That is, regardless of the site, we always expect and desire action from our visitors. To simplify our communication, we will call this desired action “conversion”.

A major flaw that I see mainly in small businesses is the lack of planning when creating your website. Many companies create their sites because the competitor also has them, so to avoid having to invest a lot, the owner's nephew makes the site, put it on the air and that's it… Now we are a 2.0 company.

This kind of thing doesn't work anymore. The online public is increasingly demanding and if we want to get results through our website we need to be more concerned with the experience of those who visit it. We need planned actions.

Thinking about it I wrote these 4 action tips that can help increase the conversion rate on your website.

1 - The target audience needs to identify with your website.

A law firm's website cannot be all red with yellow polka dots. In the same way that a children's party website cannot be all gray and black, you will probably want to work with more cheerful colors.

Always look at your website through the eyes of your target audience. See if you are really respecting the characteristics of those who will visit your site the most.

In addition to colors, you need to be concerned with the language used, geometric shapes, font type, among others

You don't want to put microscopic handwriting on a website for seniors, for example.

2 - Use images to exemplify or complement your content. Images make your site more pleasant and easier to read!

In my land, when someone can't understand something, we ask, Do you want me to draw? Regardless of the intellectual level of your target audience, the perception and assimilation of the content are always easier when it is accompanied by a related image. Not to mention the fact that your site will be much more pleasant if there are beautiful images related to the subject in question.

Thinking about website optimization, this tip can even help to better position your site on Google.

NOTE: be careful not to abuse the images and take the visitor's attention away from what really matters. You don't want your customer to pay more attention to the beautiful images and designs on your website than to the description of your service or product! Abusing this technique can pollute your website.

3 - Bring the visitor closer to the conversion

Imagine a relatively large clothing store, operating in a four-story building. The customer is on the first floor, where the products they need are. When making the payment he does not find the cashier. He then looks to the side and sees no salesperson assist him. After a long walk, he discovers that payment is only possible on the fourth floor of the store.

This cannot happen on your website. Always make the option of converting visible to the visitor.

If the conversion on your site is a quote request, for example, place a direct link to the quote form on all pages. You don't want your potential customer to leave because they can't find the quote page or order form.

4 - Simplify the conversion process as much as possible.

When I go to some sites I get the impression that people complicate things on purpose. You simply want to fill out a contact form on the website, but it is necessary to inform your full address, CPF, RG…

If at that moment information is not extremely necessary, avoid asking the visitor. Forms that are too long can make you lose a customer who has already made a purchase decision.

Always simplify the steps of the conversion process, making it as simple as possible for the user.

Track the result of your actions with a web analytics tool

Web Analytics - ResultsWhen you apply all of these changes to your website it is extremely important to analyze how much you got from each one. One of the most fantastic points of the internet is the possibility that we have to measure almost everything.

If you have decided to increase the font size a little in the content of your site it is important to know what was the impact of this action on the behavior of your visitors

There are currently several web analytics tools available on the market. One tool I recommend is Google Analytics. A free tool, developed by Google, that will surely show things about your website that you never imagined.

That's it. Do an analysis on your website and see what aspects it can still improve. Then feel free to come back here and leave your comment. I will be very happy to hear about your experience.

How to advertise a company on the internet

Several companies already include the internet in their advertising plans, and they are certainly already experiencing the fantastic results that the web can generate in their business.

If you also want to highlight your company on the internet and don't have a web marketing plan yet, let's give you some tips on how to work digital marketing to publicize your company on the internet! Today we are going to talk about three solutions that will leverage your business and make your competitors eat dust!

Social Media Marketing

If you want to know how to advertise a company on the internet, this is a great way to start doing that. In recent years, social media has taken over the Brazilian internet, Twitter, Facebook, Youtube, MSN, among others. These social networking sites and apps are part of every internet user's routine, including their target audience. If you want to know your target audience, study their behavior, relate to them, and be part of their routine, this is a great way! Research which social networks are most used in Brazil and see if the profile of your target audience frequents this social network. You will probably find one or two that fit your search. Create a profile on these social networks and start connecting with your audience.

A big difference in relation to social media marketing is the frequency with which you update your social networks. Do not create a profile for your company on a social network unless you are going to spend time on that profile.

Another extremely important thing is to know how to behave on social networks. If a company doesn't know how to relate to its audience, the damage can go far beyond wasted time. It can completely tarnish your reputation with thousands or even millions of potential consumers with just one poorly planned action. Joining the social network and starting a relationship is free, but you shouldn't do it anyway.

A very important tip I give you is to try to train yourself as little as possible to operate your company's social networks. The results of working with social networks are surprising, but you have to do it well. I will indicate here a material called Success on Social Media. He will teach you several practical tips and give you valuable information on how to behave in cases that happen daily. Before creating your profile on the biggest social networks, you need to see these videos teaching you how to be successful on social networks.

Search Marketing

Talking about digital marketing without talking about search marketing is impossible today. And talking about search marketing today is talking about google marketing! With the advent of Google, the ways to reach your target audience have changed a lot. Nowadays companies no longer run after their customers, they simply stand out to be easily found by them through search engines. While you are reading this article, hundreds of people are looking for your service or product on Google. Are they finding your company? Or is your competitor in front of you?

There are two ways to appear on google. Through website optimization or sponsored links! Whatever the best solution for your company, one thing is certain: you need to be found easily! And that means being on the first page, at the top of Google!

You can start by registering your site on google!

E-mail marketing

This is a solution that gives a lot of results, as long as it is well planned and executed. Many companies think that email marketing is buying a list of 50,000.00 emails on the internet and sending a text to all of them. This is not email marketing, and span!

The first secret to a successful email marketing campaign is the quality of your email list. Build your own database, requesting email registrations on your website, registering the data of each customer who buys your product or service, etc. This way you will have a list of emails of extreme quality.

Another tip is not to use only texts or only images in the message content. Very long texts are discarded by people and images may not open correctly in the recipient's email. So, use a little of each!

The great advantage of this form of dissemination is the ability to directly reach your target audience with a relevant message! By following these tips you will be very successful!

Advantages of promoting a company over the internet

how to advertise a company

Including a web marketing plan in your company's advertising strategies does not mean that you do not need to advertise on other offline channels (newspapers, radio, television, billboards, etc.), but surely the internet has some characteristics that you will hardly find in these others channels. In particular, we could quote:

1 - Possibility to measure every detail of the campaign

Whatever the marketing activities you are going to perform, on the internet almost everything is measurable. It is interesting how easy it is to generate super detailed reports with the results of each campaign.

2 - Compete equally with large companies

If your company is small and has a short budget for investment, the internet is the ideal place to fight with large companies. No other communication channel allows fairer competition than the internet.

3 - Cost-benefit

A well-done digital marketing campaign has a reach power that you would hardly get with the same investment and the same time frame in other channels. On the internet, you are just a click away from your customers.