Digital Marketing Strategy: how to get started

There is a ton of information on the Internet about how you should start your digital marketing strategy. In this post, we shall cover some of the things you should consider. We recommend you think your strategy through from beginning to end before launching into a new digital marketing strategy.

1. Who needs you to create a strategy and why?

You should think about the expectations of the person who asks you to create a digital marketing strategy. The thing you should be contemplating is the scope of your strategy. You should know what is covered by the scope and what isn’t especially if you have several stakeholders. Although it is time-consuming groundwork, it is critical for your success.

2. Consider your internal environment

Most smart companies’ overall strategies integrate some form of digital marketing. When you are creating a digital marketing strategy, you should think about how it maps to your overall objectives and vision. You should consider how the strategy will affect people within your company like the operations or I.T. departments. You should also identify the important dependencies and links between your strategy and departments.

3. What’s your external environment?

Think about what is important for your customers (walk in your customer's shoes). How do customers consume digital media? What are their expectations for your company and are the expectations changing? Are customers interacting or searching for you online? Is online marketing relevant to your brand?

4. What is your goal?

What do you want to achieve with the digital marketing strategy? How will you know when you succeed or fail? How can you measure progress? If you have long-term goals, put milestones in place to keep you on track.
Look at:
- What your organization wants to achieve.
- Which customers you’re trying to serve.
- The particular value that wants to deliver.

5. Digital marketing product and service

 Examine what digital marketing products and services are available and look at how these would fit into your goals. Look at SEO, content marketing, Google AdWords, retargeting, A/B testing, Landing Page Optimisation, email marketing, mobile marketing, social media marketing, etc. Once you understand the basic theory of each component of digital marketing it will make it easier to identify which ones you need

6. Set up a feedback mechanism. 

Make sure you have a way of looking at the effects of your campaign on a regular basis. This will allow you the ability to easily iterate and change elements that aren’t working for you. Set up a web analytics account so you have a full look at what is happening on your website.

7. Don’t be afraid of change. 

Be prepared to review your strategy constantly and make changes according to what you see there. Digital marketing is a fast-changing industry you need to set-up your strategy accordingly