Social Media - Where did this idea come from?

 Why are social networks so high lately? What is the success factor of social media?

Usually, these trends are closely linked to a particular country, region, or culture, but in the case of social networks, we cannot say that. It is undoubtedly something that has reached the world in our generation. Each culture, country, language, and the race is connected to the world through social networks.

To answer questions like these, we cannot limit ourselves to social networks. We have to look at the internet as a whole. Each new technology, each new service, each new trend.

Don't think of the internet as a network. Don't think of the internet as a jumble of computers connected by cables. The internet has long ceased to be just a worldwide web. To understand the reason for things and even the future of the internet and the future trends of social relationships on the web, it is necessary to treat the internet with an environment.

Environment! That's what the internet is. An environment created and shaped by man. The internet is nothing less than society, with all its customs, fears, desires, traumas, problems, and concepts. People have made the internet a parallel universe where they live and relate to other individuals.

People are transferring all their needs from the offline world to the online world. This is the explanation for the success of social networks. We have always had the need to socialize, exchange experiences, meet new people. It was not tools like twitter, Facebook that created these needs, it was the needs of human beings that motivated the creation of these socialization tools.

Understanding this makes us see why we are where we are, and where we will be in a few years. What's the next internet trend?

If this article made you think a little, you cannot miss the largest gathering of professionals, scholars, and interested in Social Media in the world. There will be more than 30 lectures on Social Media with the Top experts in the field. Don't miss out on today's most interesting topic. Social life on the web is the subject of Social Media 2020. To learn more visit the Social Media website.

12 top tips for creating a successful mobile email marketing campaign

Mobile devices and smartphones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C.

As an email marketer, it’s time to start asking how well your email campaigns are optimized for your mobile users, to maximize response rates from this group.

The rules of the game

The 3 rules of mobile email marketing are Simplicity, Clarity, and Accessibility. These rules apply particularly to mobile email because smartphone screens are small, 3G connections are slow, and users’ time is short.

Follow these 12 top tips to ensure your email templates and content stick to the rules to maximize your opens and click-throughs by mobile users:

1. To ensure cross-mobile compatibility ask your template designer/coder to keep to simple and straightforward HTML. Tables don’t readily translate well on mobile devices, and CSS is a no-go for all email templates as it gets overridden by so many email clients.

2. Make sure your code is clean. Desktop web browsers allow a lot of leeways when rendering HTML and will usually display a site correctly, even if the code has some flaws. Mobile browsers usually have lower room for error, so there is a computed value to having clean, simple code.

3. Talk to your template designer/coder about using a mobile-only stylesheet that targets devices of a certain screen resolution, usually 480px and under (this is the resolution of the iPhone in landscape mode).

For example, this piece of CSS will allow 10px spacing around your email to account for the iPhone rendering full screen, preventing text from being pushed to the side of the screen.@media only screen and (max-device-width: 480px){

}

body {

padding: 10px !important;

}

This ‘@media query’ can also be used to resize your email width if a mobile device is being used.

4. Talk to your template designer about adding: ‘WebKit-text-size-adjust: none’  to the head of your email to prevent mobile devices from automatically resizing text.

5. Use Alt Tags. Issues with the mobile browser or the user’s mobile connection may prevent some images from loading. Always add descriptive alt tags for images, in case they don’t appear.

6. Place your most relevant content at the top of your message. This should include your brand name, your headline/offer, and your main call to action.

7. Makes sure your calls to action, i.e. links and other clickable elements, are clear enough and big enough to tap with a fingertip.

8. Use mobile-friendly calls to action. For example, if you’re clicking users through to a webpage, make sure the webpage and website load well on mobile.

9. Make sure you are sending a multi-part email so your campaign will display as text if the mobile is unable to render HTML. many users have their mobile devices set to display plain text only, so if you’re not providing them their preferred alternative, your HTML email template will display as unreadable if it displays at all.

10. Use an inbox/rendering preview tool to see how your email will look in different mobile platforms and email clients before you hit ‘Send’.

11. Provide a ‘view in browser’ link in the email and consider offering an additional ‘view on a mobile’ link to display a webpage specifically optimized for mobiles.

12. Avoid large image file sizes, remember the email could be read on a mobile device with slower connections.

How high are the stakes?

Before you plan time and resources in this area, it’s smart to get an understanding of what percentage of your emails are being delivered to and/or opened on mobile devices.

Your ESP may provide email client analysis and reporting to help you answer this question. Alternatively, you can ask your contacts themselves through surveys, links in your email, or in your preference center.

But remember, this landscape is changing rapidly and the impact of mobile browsing is on a steep upward curve. So however your email client analysis looks now, be sure to check it again at frequent intervals.